Review: ILIA Vivid Concealer

Hi friends! I return today with another product review..this time, it’s a product launch that is new for Fall 2014 from ILIA (yes, we are still in fall so this is still new-ish).

I’m talking about the ILIA Vivid Concealer I bought early last month ago. Let’s go!


Ingredients from website: Aloe Barbadensis Leaf Extract**, Glycerin, Water (Aqua), Sesamum Indicum (Sesame) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil*, Cetyl Alcohol, Behenyl Olivate, Camellia Sinensis (Green Tea) Extract**, Arnica (Arnica Montana) Leaf Extract**, Chondrus Crispus Extract, Chamomilla Recutita (Matricaria) Flower Extract**, Calendula Officinalis Flower Extract**, Sodium Hyaluronate, Tocopherol, Allantoin, Ethylhexylglycerin, Phenethyl Alcohol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI77491, CI77492, CI77499). *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.


Shade C4: Ginseng (for medium complexions)

What it promises (from the ILIA website) :

~ botanical-packed gentle formula for sensitive skin

~ provides light to medium coverage

~ aloe and coconut oil soothe and hydrate

~ arnica and green tea extract help calm inflammation

~ best used when applied with brush to conceal dark circles under eyes, even skin tone and reduce redness

What it delivers:

I actually don’t use this as a concealer at all! Since learning about the concealer & moisturizer  trick from Wayne Goss of Youtube, I’ve started to mix my concealer with moisturizer (1 part concealer, 2 parts moisturizer) and using it all over my face for a subtle ‘no makeup-makeup’ look.


I use my regular moisturizer – the First Aid Beauty Ultra Repair Cream and a stippling brush from Quo (drugstore brand found at Shoppers).


Ok, let’s start with the pros. I like the color matching of this concealer. Surprisingly, I was correctly color matched to the ‘C4 Ginseng’ shade. My natural shade is a little lighter than ‘C4 Ginseng’ but since I cut it with moisturizer, the shade is more forgiving. I like that it evens out my skin tone and adds a warmth to my face.

Another plus point is that it doesn’t break me out! I have combo skin (normal/dry in winter & oily/normal in summer). After 2 hours of use, I notice that very little oiliness in my T-zone and my cheeks are still hydrated. (I had to return my NARS Tinted Moisturizer as it made me super shiny after an hour and broke me out.)

The way I use it provides light coverage (pictured above) but if used alone or with the ILIA Sheer Vivid Tinted Moisturizer, I imagine that it can provide medium coverage. It covers most of my redness but it definitely evens out my skin tone. If I need something extra, I dab just the concealer onto the spot.

There are 6 shades in this range. While it is better than other natural/organic makeup brands which often stop at ‘Medium complexions’, it can’t rival NARS varied color selection. To my fellow women of color, I feel your pain. 

The only con is that I wouldn’t use this by itself. The formula is great but the color isn’t a match for me when I use it alone with just invisible primer underneath. It makes the spot I try to conceal darker than the rest of my face. I’ve also heard that you need to powder over it to set it in place. I can’t comment on this since I don’t use it this way. I also have to remember to shake the tube first or else I get runny concealer (yuck).

Price point: At CAD$30 for 0.5 oz, this is cheaper than the highly-coveted NARS Radiant Creamy Concealer which is CAD$35 for 0.2 oz.

Rating: B+ 

Final thoughts: This gets a solid B+. It’s not quite the A student who outshines the rest and overachieves…it’s the student who tries hard, works hard and achieves a decent grade. Way to go ILIA! This product has me looking forward to summer so I can try out the ILIA tinted moisturizer.

I would definitely recommend this to folks who are looking for a more natural brand of concealer.

stay true xo


8 thoughts on “Review: ILIA Vivid Concealer

    • that’s what I like about it – very natural looking and has great coverage. thanks so much for reading! happy weekend xo

    • exactly what I was thinking! I like light coverage when I do wear face makeup (since I usually go barefaced) so this is the perfect product for me. Thanks for reading xo

  1. The concealer looks lovely on you dear, and how wonderful that it doesn’t break you out! I have sensitive skin and I’m super careful with skincare as some ones totally break me out into pieces! 😉

    • thank you! I also have sensitive skin which is why I am starting to lean towards natural/organic makeup brands. I’ve found that they irritate my skin/eyes less. 🙂

    • Spots are not a major concern for me (thank GOODNESS!) so I definitely think evening out my skintone is important too! xo

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